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The End of Yahoo Korea and the Last American Search Engine: The Challenges and Opportunities for Goo



Country codes: .bz (Belize), .ca (Canada), .cn (China), .de (Germany), .es (Spain), .fi (Finland), .fr (France), .is (Iceland), .it (Italy), .kr (South Korea), .mx (Mexico), .nl (Netherlands), .ro (Romania), .ru (Russia), .to (Tonga), .uk (United Kingdom), .us (United States) Come across a country code not listed here? Look it up in a search engine of your choice (e.g. Google or Yahoo).


When we instituted a default search option, we broke from the industry standard by refusing commercial terms that demanded exclusivity. And throughout the last 10 years, we have always provided pre-installed alternatives, and easy ways for our users to change, add or remove search engines.




The End of Yahoo Korea and the Last American Search Engine



Unsurprisingly, Google and Amazon remain on top. However, DuckDuckGo has surpassed both Yahoo and Bing, jumping two places up in the market share ranking. Ecosia also moved two places up, while Yandex sank to the bottom. This could indicate a difference in demographic between search engine users in general and search engine users who are active on Twitter.


The Google market share in desktop searches globally has hovered between 64% and 78% since January 2020. The other two top search engines, Bing and Baidu have been marginally apart from each other since 2020, with Bing ultimately taking the second spot at 10.54%. Baidu lost quite a bit of traffic towards September 2021, currently accounting for 4.26% of all desktop/laptop searches.


Search engine usage statistics reveal Microsoft is the only company whose market share has been on the rise. Verizon Media has shown marginal growth in the last seven years and stands at 11.4%, which is nowhere near its share in 2008 at 20%. Shares of Ask Network and AOL (which has recently been purchased by Verizon Communications) has been falling since 2008.


The Yahoo search engine market share has been losing relevance since 2028. Despite active daily user count not being far away from its competitor Bing, its desktop share decreased from 5.4% to 2.8%, and from 0.99% to 0.88 on mobile.


Formerly known as Ask Jeeves, Ask.com is one of the oldest search engines around and has found a niche because of its unique question-answer format. Its algorithm favors expertise on a topic over popularity, making its search results significantly different from other search engines. Visitors spend an average of four minutes and 44 seconds, and it has a bounce rate of 53%. Most traffic comes from the US (22.37%), Japan (11.99%), and the UK (6.01).


Search engine stats reveal that in June 2021, Google processed over 13 million search queries, in comparison, Verizon Media (formerly known as Oath) processed 2.17 million search queries. Like desktop, Google was also the leading mobile search provider in the US, accounting for almost 93% market share in January 2021.


In what way and form does this happen? Search engine optimization statistics reveal that the average keyword is 1.9 total words. Not surprisingly, people usually use shorter keywords. In fact, keywords with over five words get an average of 10x fewer searches compared to 1-3-word-long search terms.


One of the more pertinent takeaways from these Google search engine statistics is that a local SEO strategy is essential for most businesses. HubSpot also reports that 88% of customers who do a local search on their phones visit or call a store within 24 hours, meaning that the conversion rates are much higher with local searches. In fact, 18% of these local searches lead to a purchase, compared to 7% of non-local searches.


Reuters Institute found that when researching on local topics, most people (both at 24%) rely on online search to check the weather and find local shops and restaurants, followed by local services and housing and properties (both at 22%). Local newsletters are the most reliable source for topics such as politics, crime, or the economy. Perhaps not surprisingly, people relied more on social media and messaging apps (17%) to get informed about coronavirus than search engines (14%).


We do live in a visually dominant world, and the appeal is clearly reflected in search engine algorithms. But interestingly, search engine optimization statistics reveal that images only account for 12% of the impressions in these results, while videos only made up 3.05%. Image click is next to nothing as well, only making up 0.62% of all clicks.


As per the Google search engine stats, the corresponding figure for display is $0.63. Again, the costs can vary a fair bit across industries. Legal has a CPC (for search) of $6.75, and Consumer Services is close behind at $6.40. Among the lowest costs are $1.16 for Ecommerce and $1.43 for Advocacy.


Even though search engine optimization stats show that SEO techniques tend to be more profitable than PPC, digital marketing professionals know that relying completely on just one of these is not as beneficial as using a combination of both. As PPC ads are displayed to those who will find them the most useful, combining your investment in both should get you notably better customer interaction.


Launched in 1996, Jeeves didn't live up to Google's search engine ascent: Bought in 2005 by IAC (whose businesses include OkCupid, Tinder, The Daily Beast, CollegeHumor and Vimeo), it went through several relaunches, abandoning the search engine and emerging as Ask.com.


In the last season of Halt & Catch Fire Joe MacMillan and the others are competing in the emerging field of online search. We all know who won that war: Google (the search engine powered by an algorithm), not Yahoo (the web portal filled out by humans). But at the dawn of the World Wide Web, it was rational to build a web portal rather than a search engine, because the Web was still too small for a dumb search algorithm to add any value as compared with real humans indexing the Web page by page.


On one hand were the likes of Rover, one of the fictitious search engines in Halt & Catch Fire, which relied on an algorithm to index the World Wide Web. It was clunky and underwhelming because, sure, there was enough content for a search engine to be relevant, but definitely not enough for an algorithm to be properly trained. Some of us remember the outcome: all those algorithmic search engines were focused on keywords embedded in metadata, and more often than not website publishers were including keywords that had nothing to do with the actual content. That\u2019s why you would type \u201Crefinance my mortgage\u201D and end up surfing on a porn site.


In a few words: human curation worked until the Web reached a certain scale, after which machines really had to take over because there were just too many websites. For a few years, we had an alternative between rather bad search engines such as Altavista (with the keyword problem I mentioned earlier) and an incomplete and highly curated service such as Yahoo (which was good, but you couldn\u2019t help thinking there was a lot of content you were missing out on).


Did you know that Google searches have a carbon footprint? All the server resources used to power your searches contribute to CO2 emissions. Ecosia wanted to tackle that problem, so they released their own environmentally-friendly search engine.


CC Search is a search engine designed to make it easy to find copyright-free content to use in your projects. It draws results from platforms like Flickr and Soundcloud and only displays results that are labeled under a Creative Commons license.


OneSearch is another great search engine option for individuals and businesses that are keen to keep their searches secure. Every search on OneSearch is private and encrypted meaning that your information is safe from cybercriminals and marketers alike.


It has a number of advanced search options available that will help you to filter your queries and find the best information possible. You can also search news, images, and more using the Gigablast browser. 2ff7e9595c


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